Lindsay's Portfolio

Senior Brand Copywriter


Overview


Lindsay is a senior brand copywriter with over 7+ years of experience. She specializes in making complex information simple for any type of audience. Her portfolio below consists of renowned brands such as Dr. Kellyann, Steve Harvey, Nature M.D., PLANOLY, Milk & Honey, & VOESH. Showcasing her versatility and experience, her diverse portfolio includes various omni-channel copy examples. Notably, Lindsay played a pivotal role in securing a top award for VOESH, showcasing her strong ability to drive exceptional results (5% increase in sales in 2022), and helped drive brand positioning and content for Steve Harvey's brand L'EvateYou. Whatever type of copy or strategy you need, Lindsay can deliver.


Please note: In addition to the notable brands included here, Lindsay has collaborated and worked with numerous others under strict non-disclosure agreements. Regrettably, this work cannot be showcased.


Work Samples

Website Copy
Awards
Case Studies
Product Description Pages
UX Writing
Video Educational Tutorials (Script Writing)
Customer Service Content
Email Campaigns
Go-To-Market Campaigns
Editorial Strategy Example
Copy Editing
E-books
Webinars
Editorial Work

Dr. Kellyann & ME Peri + Menopause

Steve Harvey's L'Evate You

Dr. Kellyann Bone Broth

Nature M.D.

Veyl Ventures

VOESH

glowoasis

Avry Beauty

milk & honey

gutbliss


Blog Posts & Guides

Exclusive Q&A with Dermatologist, Dr. Hadley King

How to Give Yourself a De-Puffing Eye Massage at Home

Refreshing Eye Cream 101: What You Need to Know

Skincare Products That Support Your Microbiome for Healthy Aging

Serum vs. Moisturizer: What's the Difference?

Face Serum 101: A Beginner's Guide

Milkdew 101: Your Best Toner for Glowing Skin

Glowoasis Probiotics + Triple Peptide Refreshing Eye Cream Reviews

Glowoasis Refreshing Eye Cream: Q&A

What's in (and out) of Our Brand Vocabulary

Your Guide to Probiotic & Prebiotic Skincare

Skin Microbiome 101: Everything You Need to Know

Your Guide to Natural vs. Synthetic Fragrances

Afterpay 101: Your Questions, Answered

5 TikTok Skincare Trends to Avoid

How to Use PLANOLY's Placeholder Feature

Social Media Holidays 2021: Preparing for the Holiday Season

How to Split Your Photos with the Splitter Tool

Content Discovery: How to Use PLANOLY's Discover Feature

How to Save Time by Creating Social Media Content Buckets

Instagram Insights: Guide to Monitoring Your Instagram Performance

Top 3 PLANOLY Features for Social Media Managers Who Need a Break

3 PLANOLY Features for the Entrepreneur on the Go

eCommerce Marketing Tips: How to Market Your Online Store

A Guide for Influencers: 10 Best IG Planner Features & Tools

PLANOLY Edit & Share: Customize Content for Each Channel

Frequently Asked Questions: Instagram Planner

How to Use linkit for This Season's Holiday Strategy

Build Your Pinterest Video Strategy with the PLANOLY Pin Planner

Sellit Coupons: New Feature to Help Increase Sales This Holiday

Lead Generation Best Practices, Tips, Trends, & Tactics

4 Essentials to Expand Your Network on Facebook

“12 Marketing Metrics You Probably Aren't Tracking - But Should Consider”

5 Ways to Get Traffic to Your Website Fast

Top Jobs for MBA Graduates

Affiliate Marketing Basics for Beginners

Award: 2022 Natural & Organic Category

I was the Copywriter responsible for this award


Educational Case Studies

Product Description Pages

30+ PDPs for Dr. Kellyann

Vitality Boost Gummies - Alert & Focus
Brand: Steve Harvey's L'EvateYou

Vitality Boost Gummies - Digestive Health
Brand: Steve Harvey's L'EvateYou

Vitality Daily Greens - Chocolate
Brand: Steve Harvey's L'EvateYou

Vitality Daily Greens - Tart Cherry

Brand: Steve Harvey's L'EvateYou

Vitality Daily Greens - Orginial

Brand: Steve Harvey's L'EvateYou

The VOESH Scent Box
Brand: VOESH

O2 Fizz - Pedi in a Box 5 Step
Brand: VOESH

Fruity Trio - Pedi in a Box 4 Step
Brand: VOESH

Vegan Hand & Body Crème
Brand: VOESH

Collagen Gloves Trio
Brand: VOESH

Cooling Therapy Knee High Socks
Brand: VOESH

Milkdew Moisture Toner
Brand: glowoasis

Refreshing Eye Cream
Brand: glowoasis

Glowshot Supercharged Serum
Brand: glowoasis

Gel-Ohh! Jelly Spa Bath - Lavender
Brand: AvryBeauty

Shea Butter Lotion - Pearl Glow
Brand: AvryBeauty

Avryday Spa Care Kit
Brand: AvryBeauty

Linkit Product Product Page

Sellit Product Product Page

Pin Planner Product Page



UX Writing

Example 1: UX Writing | User Onboarding Flow

The following is an example of my UX writing that guides a new customer through the onboarding process.



Example 2: UX Writing | In-App Activity Center

The following is an example of my UX writing that includes educational and helpful resources for customers in PLANOLY’s in-app activity center. Here customers can learn more about their account, features, and PLANOLY programs. The first image is the activity center and the three following images are the resources linked from the activity center, which I also assisted with the writing.



Example 3: UX Writing | Feature Education

The following is an example of my UX writing that guides a customer through feature education in-app (PLANOLY).



Video Educational Tutorials (Script Writing)

Situation: PLANOLY Academy is an online video learning center for PLANOLY’s users. It’s apart of the initiative I lead in 2020-2021 during my role as an Associate Product Marketing Manager. PLANOLY Academy allows users to watch video tutorials at their own pace & learn whenever and wherever.

Results: I created over 80+ educational and entertaining scripts, organized the production from start to finish, produced and edited the audio for each video, managed communication and reviews with video editor, and created 2 promotional plans. Videos increased by 50% over one quarter since the PLANOLY Academy creation.

How to Review Content: Click on the images below to be taken to the homepage of PLANOLY Academy and YouTube channel. Browse through these links to discover and/or watch the videos I executed.



Customer Service Content

Email Campaigns

Onboarding Campaign
Brand: PLANOLY

The following is a shareback of the email onboarding campaign I lead & executed for PLANOLY’s top buyer personas. 



Onboarding Campaign
Brand: VOESH

The following is a pitch deck of 3 potential directions for an email onboarding campaign, specifically for a consumer audience in the beauty industry. It demonstrates my project management skills, ability to analyze of beauty brand trends, execute strong research skills, and implement strategy skills.



Go-To-Market Campaigns

The following is a shareback of the go-to-market strategy that I lead & executed for a bundle of new app features at PLANOLY. If you’d like to see more go to market strategy sharebacks, please reach out directly to me to see more examples. 


Editorial Strategy Example

Situation: In order to capture more leads and convert free users to paid, I suggested the creation of incorporating banner graphics throughout blogs and guides to redirect to pages like login and pricing. This is not incorporated on all content but rather strategically placed when appropriate. 

Result: Increased page CTR by almost 10% the first month; determined on HubSpot analytics. 

Example: See below the comparison with a before and after to conceptualize what this looks like.



Copy Editing

The following consists of articles I have edited.  This does not include the articles I have edited where I have been the ghost writer.

Facebook Advertising - Is It Worth It or Not?

Tips to Build Long-Lasting Client Relationships

Website Design Inspiration - How Can I Get Inspiration for My Website?



E-Books

The following is my experience with creating and executing e-books.



Webinars

The following below are the webinars I pitched, outlined, organized, and hosted. Click on the images below to learn more and watch!

Editorial Work for Academy Journal

The following consists of the editorial issues I have worked on during my time as an editorial assistant at an academic journal. In this position, I edited all the content for the journal publication and acted a main internal liaison for authors from initial briefing to publication.

December 2018

READ HERE

March 2019

READ HERE

May 2019

READ HERE

sEPTEMBER 2019

READ HERE

dECEMBER 2019

READ HERE

mARCH 2020

READ HERE